We believe everyone deserves the basic dignity of having a clean pair of shoes that fit. We make gently used, high-quality shoes available to those in need through a personal, pop-up shopping experience, throughout Richmond, Virginia.

THE NEED

1 in 4

Richmond residents live in poverty

3,000

People in the city of Richmond are served by homeless agencies; shelters, outreach and housing programs

577

Men, women and children experience homelessness daily in RVA

Two

Socks and shoes are the two most requested items among those living in need

Our Team

Robin Telfian
Founder

Having grown up in a rural coal-mining town in western Kentucky, Robin has long been aware of those living in poverty around her, learning from her mother at an early age the importance of helping others.

After sending her youngest son to elementary school, Robin decided to dedicate more time to her local community. One afternoon, after a conversation with a soup kitchen guest, Robin saw a tremendous opportunity to place new and gently used running shoes on the soles of those most in need—and the Shood story began.